Category Archives: Customer Experience

It’s a fact that brain storming in the traditional sense does not work. Those who are shy or retiring fall to the back, whilst the loudest and more forceful push their views on the group. Customer experience planning needs to … Continue reading →

Whilst both disciplines are ultimately responsible for increasing customer satisfaction and improving the organisation’s profitability, there are key differences between them. To illustrate from the customer/client’s point of view: The customer walks into the shop and is immediately welcomed by … Continue reading →